Storage

Bread and rolls

Every year in the UK we throw away one third of all the food we buy - most of which could be eaten. Love Food Hate Waste is a campaign from WRAP (Waste & Resources Action Programme) that provides tasty recipes and top tips that help us cut back on wasting food.

Kingsmill are supporting this campaign and here are our tips for keeping your Kingsmill fresh and some ideas for what to do with those last few slices.

Keep your Kingsmill Fresh

• Bread and rolls should be stored at room temperature: a bread bin is the ideal place
• Once opened, the wrapper should be kept loosely folded under the loaf. You can also keep the end crust to keep the top slice fresh.
• It's best not to store bread and rolls in the refrigerator, except in very warm weather, as this makes them stale much faster
• You can freeze all of our products. It's best to freeze them on the day of purchase - rolls and bakery snacks can be stored for 1 month and sliced wrapped bread will last for 3 months

Bread that is a few days old is great for toast, making a tasty snack to enjoy at any time of the day!  Alternatively, it can be used to make breadcrumbs and croutons, as well other handy Kingsmill recipes for bread that needs using up.